Customer insights

Gain a better understanding of your target market with persona templates, user story mapping, customer segmentation, and more in Lucidspark. Sign up free for Lucidspark to use these templates.

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Customer insights

Current reality tree

Brand guidelines

Made by BYU Marriott School of Business Experience Design and Management (ExDM) Department

Experience journey map

Voice of the customer matrix

Made by BYU Marriott School of Business Experience Design and Management (ExDM) Department

Experience map

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Become a contributor today

Made by BYU Marriott School of Business Experience Design and Management (ExDM) Department

The BETTER creative model

User research and journey mapping in Lucid

Persona template

Made by BYU Marriott School of Business Experience Design and Management (ExDM) Department

Brand experience guide

Target audience analysis template

Example mapping example template

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