Customer Predictions Template for Products or Services
Do you have an idea for a new product or service? Use our template to brainstorm conversations your users would have about your product or service.
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What is the customer predictions template for products or services?
The customer predictions template for products or services is one of 80 design thinking templates created by Joseph Whiting to get your team thinking about your product in new ways. Its unique perspective on customer thinking asks your team to imagine what your customers are saying about your concept to various audiences, so you can understand your user and product better.
Benefits of using the customer predictions template for products or services
Our customer predictions template for products or services is designed to help your team get into the mind of your user—whatever setting they’re in. By taking time to imagine how your users might talk about your product or service, you can become more acquainted with what features and services are important to them. You can complete the exercise individually or as a team, incorporating as many viewpoints as possible into your product or service.
How to use the customer predictions template for products or services in Lucidspark
Get started with prep work. Copy and paste the template. Make sure that every participant in your exercise has their own copy. Use Breakout Boards to allow every participant space to do their exercise.
Next, fill out the three boxes. Fill out each box detailing the different conversations around your product. Then, have each participant leave a comment or emoji reaction to the team’s stories. Don’t forget to note any themes that might come up. Use a timer for each of the following conversations to make sure participants are engaged and that your exercise stays on task:
- A family conversation: Imagine you’re a fly on the wall of a customer who is using or just used your product, service, or process. Imagine what they say when they describe the product or their experience to a family member or close friend.
- A watercooler conversation: Imagine you’re at a workspace and hear a user talking to a co-worker about your product or service. Ask yourself what that conversation looks like.
- A news story conversation: Imagine you’re scrolling through an online news site and see a story about a person who used your team’s concept. Write the news story and include details about how the product has made your user’s life better.
Lastly, discuss any common themes that come up in your team’s discussions.
Joseph Whiting
Design Thinking Consultant, Lucid
