Creative writing game template with Wash-a-Pig

What is the Wash-a-Pig creative copywriting game template?

The creative copywriting Wash-a-Pig game creates fun, outside-the-box headlines that speak to specific audiences. Wash-a-Pig was invented by a graphic designer who wanted to harness the creative powers of copywriters without being constrained by the rules of traditional copywriting. This template will guide you through the game and generate out-of-the-box ideas in a low-pressure environment. The template includes 15 “What” cards, 10 “How” cards, and 10 “Who” cards to spark creativity while prompting new headlines.

Benefits of using Wash-a-Pig creative copywriting game

• Multi-purpose: Wash-a-Pig is a creative exercise, but it can also be used simply as a fun game or even an icebreaker.
• Promotes hybrid participation: Traditionally, teams could only play this game in person. Our online template allows all types of teams to participate and grow together.
• Spark creativity and solve problems: Supercharge your creativity while brainstorming new headlines. The activity is fun, but it also serves an important purpose.

How to use Wash-a-Pig creative copywriting game in Lucidspark

1. First, pick one “What” card. Choose a card by selecting it and deleting (or dragging away) the top layer to reveal the prompt below.
2. Next, pick a “Who” or “How” card. Don’t pick both initially. However, if your team has mastered the game, this is something you can try later for an added challenge.
3. Then, combine the pair and start brainstorming headlines using stickies in your frame. Use a timer to give team members 15 minutes to do this.
4. Share and repeat! Team members can use the voting feature to choose their favorite headlines from those brainstormed, or they can react using emojis.

Buy the full deck and other creative tools at washapig.com. Play with other pig washers on social (@washapig).